The effect of using some marketing methods on Football schools in Kuwait.

Document Type : Research and Scientific Articles

Authors

Faculty Of Physical Education, Aswan University

Abstract

          The research aims to identify the marketing methods of some football academies and schools in Kuwait. Through (sports marketing, production marketing, service marketing). The researcher used the descriptive method in the survey method for its relevance to this research. The research sample is chosen by the deliberate method from football academies and schools in some governorates of Kuwait, represented by the (6) heads of boards of directors of academies and football schools, in addition to the organizational structure of the academies and schools ,they are ( 144) and some of the general assemblies (70) individuals. The most important results are;

There is directive interest in revealing talents in football academies and schools (under discussion).
football academies and schools (research sample) are interested in bringing specialized coaches to train junior players and provide them with soccer skills.

 

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