The reality of sustainable competitive advantage in swimming pools in Upper Egypt

Document Type : Research and Scientific Articles

Authors

1 Professor of Sports Management, Aswan University

2 Professor of Sports Management, South of wady University

3 Assistant Professor of Sports Management, Aswan University

4 Aswan University

Abstract

The research aimed to identify the reality of sustainable competitive advantage in swimming pools in Upper Egypt, and to achieve this, the researchers used the descriptive approach (survey studies) for its suitability, nature and goal of the research, and the research community included (245) individuals working in the management of swimming pools for sports bodies that participate in the activities of the Egyptian Swimming Federation - Upper Egypt Branch of the governorates of (Aswan, Luxor, Qena, Sohag) season 2022/2023 AD, and their number is (11) sports bodies, and the research sample was randomly selected from workers in the management of swimming pools For the sports bodies that participate in the activities of the Egyptian Swimming Federation - Upper Egypt Branch from the governorates of (Aswan, Luxor, Qena, Sohag), and their number is (102) individuals by (41.63%), and the researchers used the questionnaire as a tool to collect research data, and the researchers reached many conclusions, the most important of which is the availability of the sustainability axis, which came in the first place through the responses of the sample by (73.33%), followed by the cost axis by (68.92%), followed by the axis of quality of services, innovation and innovation by (68.58%), followed by the axis of good reputation by (68.42%). , followed by the innovation axis (68.33%), and the flexibility axis came in last place with (65.42%).

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